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Emory University, Academic Innovation units

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Digital Marketing Word On Blackboard With Supportive Icons

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<h2 style="white-space:pre-line">bringing atypical online marketing approaches to traditional higher ed</h2>
<p><span style="color:#236fa1">2021-2025</span></p>
<p>Emory University's non-credit division, Emory Continuing Education, was struggling due a weak perception in the marketplace from a dated learning catalog and brand image. A weak marketing practice made matters worse, including digital channels that were missing or underutilized. A new retail, sales event-based strategy and presentation style was launched by our team, leveraging our experience with multiple brands in retail marketing. Social channels were rebooted and added, a new multi-channel campaign strategy was launched, a new website was launched, and a new video and sales sheet library were realized. Beginning in 2023, the integration of AI tools to our team processes tranformed both asset possibilities, delivery speeds, and costs for realizing powerful Emory marketing assets.</p>

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<h3 style="white-space:pre-line">roles with Emory University</h3>
<ul>
<li>Marketing direction</li>
<li>Campaign strategy and direction</li>
<li>Ongoing AI workflow transformation / integration</li>
<li>Annual budget and campaign budget development</li>
<li>Asset identication and management</li>
<li>Designed asset creation</li>
<li>Document template system for internal and external use</li>
<li>Measurement and metrics reporting</li>
<li>Product strategy: domestic and international</li>
</ul>